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60,286 from 1,110
551
18 mo.
Recruitte.com (DR 87) Flexjobs.com (DR 83) Recruiterflow.com (DR 70) Recruitte.com (DR 87) Flexjobs.com (DR 83) Recruiterflow.com (DR 70)
They turned to me to help increase their organic traffic and establish a stronger presence in the Spanish market.
Roman Sydorenko
Holland & Barrett Spain, a leading retailer in the health and wellness space
The goal
Optimize the site for sustainable, long-term growth by addressing technical issues, enhancing on-page content, and building a strong backlink profile.
Strategy: Comprehensive SEO and Content Revitalization
To drive substantial improvements in organic search traffic, I implemented a multifaceted SEO strategy:
I conducted a deep technical audit to identify and resolve key issues, including duplicate content, broken links, and suboptimal internal linking.
These adjustments improved the site’s crawlability and indexing, paving the way for more effective SEO results.
Collaborating with content writers, I updated meta tags, titles, and descriptions for product and category pages, ensuring they were unique and keyword-optimized.
This helped enhance the site's relevance for search queries and improved the overall user experience.
The blog is regularly updated with current articles based on popular queries and natural links to products, serving as an important source of non-commercial traffic.
Additionally, I launched the Wellness Portal, where high-quality content related to health and wellness is published, attracting an interested audience and reinforcing the brand’s authority as an expert in the field.
I pursued a targeted link-building campaign, focusing on relevant health and wellness sites to build a high-quality backlink profile.
This helped increase domain authority and boosted rankings for competitive keywords, strengthening Holland & Barrett's position in the market.
Results: Significant Growth in Organic Performance
The SEO strategy led to impressive results, as shown in the performance metrics below:
This ongoing project serves as a testament to the power of a well-rounded SEO approach.
I helped Holland & Barrett Spain achieve a significant and sustainable increase in organic traffic, establishing a strong foundation for continued growth in the health and wellness sector.
Due to addressing technical issues, refining content, consistently updating the blog, and building quality backlinks we did it!
Total Clicks
31.1 k
Impressions
2.99 m
The site’s visibility expanded dramatically, reaching a larger audience
Upward Trend Start
After 4 mo.
We achieved consistent growth after couple of months and sustain it
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to refer
5.0
This unique blend of creativity and industry understanding set them apart
Read full review
Oleksandr Melnyk
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It`s clear indicator of the effectiveness of the SEO and content strategy