53 from 42
38.9k from 5.2k
3,591 from 594
213
11
Apple Forbes
Working on the Holland and Barrett Spain project was a rewarding challenge. We successfully turned around a significant traffic drop by implementing strategic SEO improvements, resulting in substantial growth across key metrics.
Oleksii Kotiukhov
Holland and Barrett Spain is a leading health and wellness retailer in the e-commerce B2C sector.
The Goal
Holland and Barrett Spain, a prominent player in the e-commerce sector, faced a substantial decline in their organic search traffic following the November 2024 Core Update. This unexpected drop posed a serious challenge as it threatened their visibility and sales in the competitive B2C market. The primary challenge was to recover and enhance their online presence to regain lost ground and improve overall performance.
Our Strategy
At the outset, Holland and Barrett Spain's organic traffic had plummeted to 5.2k monthly visits. Their presence in the top 10 search results was limited, with only 594 keywords ranking, and the site's Domain Rating stood at 42.
Here's what the traffic looked like before we started:
Technical SEO
- Conducted a comprehensive site audit to identify and rectify technical issues affecting crawlability and indexation.
- Improved site speed and mobile responsiveness to enhance user experience and search engine rankings.
- Implemented structured data for better search visibility and featured snippets.
On-Page SEO
- Expanded and optimized existing content to better match user intent and search queries.
- Refined meta titles and descriptions to increase click-through rates.
- Improved internal linking structure to distribute page authority effectively.
Off-Page SEO
- Built 213 high-quality backlinks, securing placements from authoritative sites such as Apple and Forbes.
- Developed a sustainable link-building strategy to enhance the site's authority.
UX & CRO Improvements
- Enhanced the user interface to improve navigation and reduce bounce rates.
- Implemented A/B testing to optimize conversion paths and increase engagement.
The Results
The strategic SEO efforts led to remarkable improvements:
- Keywords in the top 10 soared from 594 to 3,591, marking a 505% increase.
- Monthly organic traffic increased dramatically from 5.2k to 38.9k, representing a 646% surge.
- Domain Rating improved from 42 to 53, a 26% increase.
And here's the result:
Total Clicks
1.2 M
Impressions
25 M
The increase to 25 million impressions indicates a major boost in brand visibility and search presence.
Upward Trend Start
After 3 mo.
Consistent growth began after 3 months, following the implementation of strategic SEO measures.
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to refer
5.0
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The 1.2 million clicks reflect the campaign's success in driving significant traffic to the site.